Athletic Model Guild Hires New Director of Marketing, Sales

EL CERRITO, Calif. — Gay production company Athletic Model Guild has tapped Larry Cole as their new director of marketing and sales. Cole will be representing both of the studios lines, AMG Classics and AMG Brasil, as well as redesigning the studio’s websites later in the year.

Cole, who has 20 years of experience in sales and marketing, returns to AMG after a four-year hiatus from the company, and is the first new hire the company has made since being founded in 2004.

"I'm glad to finally be able to align one of my great passions with a job that I really enjoy,” Cole said. “Most people are never able to achieve this goal, and I’m grateful that Dennis has offered me this opportunity to come back and represent the 60-year history of AMG as the oldest continually operating studio in the gay industry."

AMG owner Dennis Bell acquired the complete library of legendary muscle photographer/filmmaker Bob Mizer in 2004, which comprises the content available from the AMG Classic line. Dating back to the late ‘40’s, Mizer’s work includes thousands of photos and more than 3,000 films. Bell told XBIZ he is in the process of digitizing and remastering the content for distribution on DVD, but that it is a painstakingly slow process.

The studio also produces a contemporary line of hardcore DVDs with its AMG Brasil line. Shot entirely on location in Brazil with local amateur models, the studio has enjoyed critical acclaim for 2007’s big-budget production, the two-part “Amazônia: Capture & Release.”

“Larry was instrumental as we rebuilt AMG's foundation back in our first year, and it is with great pleasure that we welcome him back in a much larger role,” AMG President Dennis Bell said. "He will be well received by all of our retail customers, and will be a great support to our wholesale partners, Paladin Video and Colt Studio Group."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Serena Love Makes Her TransAngels Debut in New Holiday-Themed Release

Serena Love has made her TransAngels debut opposite multi-XMAs winner Eva Maxim in the new holiday-themed scene, “While You Were Snoozing.”

Tiffani Madison Makes Her Hookup Hotshot Debut

Tiffani Madison has made her Hookup Hotshot (HUHS) debut alongside Nade Nasty.

Nadia White Makes Her WIFEY Debut

Nadia White stars with her husband Jason Michaels and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Octavia Red Stars in Elegant Angel's Feature Thriller 'Through Her Lens'

Octavia Red stars with multi-XMAs award winner Seth Gamble in the new feature psychological thriller from Elegant Angel, titled “Through Her Lens.”

Pure Taboo Debuts BTS Doc for Latest 'Under the Bed'

Pure Taboo has released a behind-the-scenes documentary on its series “Under the Bed,” spotlighting the episode “The Growth.”

Connie Perignon Toplines David Perry's 'Sexual Desires 2'

Connie Perignon headlines director David Perry's “Sexual Desires 2” from Evil Angel.

Rae Sixty Nine Makes Her TransAngels Debut

Rae Sixty Nine has made her TransAngels debut opposite Adam x Lee in the studio’s latest release, titled “Cock Ride.”

Ariel Demure Toplines 'TS MILFs' From TransSensual

Reigning XMAs Trans Performer of the Year Ariel Demure headlines “TS MILFs,” the latest title from Mile High Media studio imprint TransSensual.

Lana Wolf Returns to Immoral Productions

British star Lana Wolf stars in a new two-part scene from Immoral Productions alongside Dean Van Damme and studio honcho “Porno” Dan Leal.

Lulu Chu, Connie Perignon Star in 'Locked, Cocked & Loaded' From Brazzers

Lulu Chu and Connie Perignon star with Victor Ray in the latest release from Brazzers, titled "Locked, Cocked & Loaded."

Show More